Panoramic photographer Tom Mills will talk about his new venture into shopping virtual tours with Avenue Imperial.

Their aim is to evolve 2D e-commerce into virtual online-stores to provide fashion enthusiasts with access to the world’s most iconic stores, allowing them to browse and buy in a virtual 360° recreation of each store, from anywhere in the world.

In this talk Tom will discuss how an idea for a virtual tour of a store has progressed over a year into a potential eccommerce revolution – a 3rd way of shopping. He will discuss some of the key challenges with panorama mapping and new technologies they have developed as part of this unique project.

You can preview a 3rd way of shopping here Website: http://www.avenueimperial.com