With the introduction of Street View in 2007, and later Business View and Views – Google Maps has provided us with a wealth of panoramic content at our fingertips to use in applications or as platforms for our products. Travel, tourism, hospitality or municipality websites could potentially access and display thousands of immersive images directly related to their cities and local businesses. Web developers can create unique and immersive content for clients.
Panoramic imagery will soon become the norm of how businesses present themselves to potential and existing customers. With this in mind, Google wants to help all small, medium size and large business get their business online with 360 degree virtual tours.
Google Maps Business View allows businesses to enhance their presence across Google with a premium quality, 360 degree virtual tour powered by Street View technology.
In this talk, Soufi Esmaeilzadeh will describe the program, explain how panoramic photographers can become certified Google partners authorized to sell Business View to local businesses in their area, and share case studies of how existing photographers in the program have built successful businesses using the platform.
Post-processing starts with preproduction
To produce a professional 360º video piece follows similar steps as a traditional film production, and deviates from it in new and to be explored ways. Joergen Geerds from Freedom360 will outline the different steps in his presentation: from script writing to storyboarding, selecting the right equipment to shoot a scene and capture good sound, directing and pre-visualisation, stitching the raw material into a good source for editing in Adobe Premiere or AfterEffects to follow the story outline, as well as preparing the final edit for the various media or screens it will be deployed to.
For sheer scale, Google’s involvement in panoramic imaging is unrivaled. At the IVRPA Las Vegas 2014 conference they will be reaching out to get in direct touch with a broader audience of established panoramic photographers to present their goals for the future and to discuss how the passion and commitment we share for the same subject can be used to generate a greater benefit for everyone. One part will be the talk of Evan Rapoport, Product Manager on Google Maps for Photo Sphere, Business Views, & Google Street View.